Participants began discussing the functional, offering ideas and improving them. We did not receive a single comment about the visual style. People spoke the language of their needs and tasks, which must be solved true Jobs-To-Be-Done.
Participants in focus groups are real people, not characters, and as it turned out, they understand the essence of design much better than many designers. Real users do not know anything about trends, correctly selected indentations and fonts.
They only need a functional that makes their life easier. And designers often forget about it. Undoubtedly, a good visual style improves the experience of using the product, but when you see successful companies that earn millions of dollars without paying much attention to design, you realize that the world is arranged differently.
I like good typography, light shadows and animation. I like to see how designers find interesting solutions to common problems. But over the past year, I have developed a mental allergy that manifests itself every time someone is going to or proposing to update the design of what works well but does not correspond to invented trends. It motivates and brings to your work the meaning. The meaning that many designers cannot find, since after doing one job, they move on to the next one, not having the opportunity to hear feedback and remember that the design is created for people.
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Design should be for people, not for designers. Designer must dispel these misconceptions that to become human-centric and to find meaning in their work. Design for people, not users I am one designer in the company, but many people participate in product design. UX Planet Follow. More From Medium. Filippo Rovelli in Muzli - Design Inspiration. Is digital product design a good career choice for you? Filip Grkinic in Prototypr. Had a designer approached this project on the understanding that their role was that of a problem solver, the building would probably still have been built, but the wider benefits may have been ignored.
The fire code restrictions may have become a limiting factor baked into the problem, with the prohibited use of wood being outlined as a key consideration to be met. Focus pull on the building layer and all you have is that: a building, with no strategic impact. Eyewriter is assistive technology that enables sufferers of ALS to continue drawing through the movement of their eyes, powered by the open-source OpenFrameworks platform and low-cost hardware.
The motivator, open-source graffiti tools, plays second fiddle to an invention that allows anyone to use their eye movements as an input for a variety of tools.
Anthony Dunne and Fiona Raby are proponents of critical and speculative design. Problems by their nature are born out of existing systems, so by layering a bespoke solution onto problems we may inadvertently reinforce those systems, whether we believe in their effectiveness or not. The framework they use to organize enquiries can be drawn as a diagram, the origins of which lie in a talk given by futurist Stuart Candy at the RCA in Each cone represented different levels of likelihood.
The first cone was the probable. This is where most designers operate. Not in trying to predict the future, but in using design to open up all sorts of possibilities that can be discussed, debated, and used to collectively define a preferable future for a given group of people: from companies, to cities, to societies.
This is far from problem solving. This framework forces the designer to turn their attention away from a tight problem and retrain it upon the systems that may have created it. In between battling your inbox, attending extended staff workshops in which no actual work gets done, and eating lunch, not much time is left over for the doing of design as it is, let alone the inward pondering of this kind of strategic inquiry.
Nothing short of a total overhaul of how we think about, communicate, and structure what we do each day will enable us to make room for this kind of work. Before Google, Matt Wade used to run design studio Kin with his business partner, Kevin Palmer, and managed to successfully weave exploratory work into commercial practice. Achieving that kind of practice starts with how we communicate what we do. Share: Twitter Facebook Pinterest Email.
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AI is going to radically change society. Search Menu Social. Stuart Candy, Possible, Probable, Preferable The framework they use to organize enquiries can be drawn as a diagram, the origins of which lie in a talk given by futurist Stuart Candy at the RCA in Illustration by Leon Sadler.
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